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Retail & Tradeshows

Our Creative Services include all or any of the following ...

Tradeshow Design
Product Styling
Set Design
Technical Services
Catering & Beverage
Invitation Design
Photography & Video

Photo Styling
Store Design
Lighting Design
Entertainment & Music
Décor & Rentals
Guest List Coordination
Shuttle & Valet

Visual Merchandising
Publicity Services
Sound Design
Stage & Show Management
Floral Design
Destination Management
Permits

STORE DESIGN
In the field of retail development, Charles Banfield Consulting provides a truly specialized service. We become involved at the point of conception and consult on traffic flow, fixtures, and display. We work with the architect, designers, and the client to develop an overall texture and style of venues. In this manner, we have assisted Disney Regional Entertainment in the creation of their ESPN Zone stores and the Disney Quest Emporiums.

During construction, we work with the client to make final selections of product assortment. On site, we train the new staff on basic merchandising techniques, company standards and team building. We style product throughout the store, creating displays for cases and windows, and assist the client through the opening. The Mars Candy Corporation utilized these services for the design of their M&M's World Store in Las Vegas.

PRODUCT STYLING & VISUAL MERCHANDISING
Charles Banfield Consulting is a creative leader in the art of product styling and visual merchandising. Our retail clients utilize us to create windows and displays and remerchandise their sales floor, either to introduce new products, refresh the existing inventory or to fashion special seasonal designs.

In come cases, as with the Ethel M Chocolates stores, we are the "regional visual merchandising" arm of the company and provide visual presentation guidelines for local markets to uphold, making periodic visits to the stores to insure company standards are being maintained.

TRADESHOWS
In the tradeshow setting, Charles Banfield Consulting conceives, designs, and contracts the construction of tradeshow booths varying in size from 100 to 4,000 square feet, with heights ranging from 8' to 30' tall. We coordinate every step of the process for out clients, including shipping, drayage, set-up, rentals, plants, permits, technical equipment, and countless other elements that comprise a tradeshow set.

Franklin Mint took advantage of our services for the International Collectibles Show in Chicago. The challenge here was to create an impactful display with masculine appeal for their die-cast car collection.

We worked with Living Arts to create their booth for Super Show in Atlanta, in addition to our longstanding relationship with Disney Consumer Products, creating their biannual presence at MAGIC in Las Vegas and JPMA in Dallas.


Charles Banfield Consulting
New York • Los Angeles
212.851.1181    FAX    212.851.1182
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